---
title: "Digital Experience Transformation: Beyond Conversion Optimization"
id: "15133"
type: "post"
slug: "digital-experience-transformation-beyond-conversion-optimization"
published_at: "2017-10-11T15:06:12+00:00"
modified_at: "2022-05-23T16:15:47+00:00"
url: "https://tealium.com/blog/marketing-strategy/digital-experience-transformation-beyond-conversion-optimization/"
markdown_url: "https://tealium.com/blog/marketing-strategy/digital-experience-transformation-beyond-conversion-optimization.md"
excerpt: "Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital marketers, developers and technologists. Partners, customers and Tealium Experts will be hosting a series..."
taxonomy_category:
  - "Marketing Strategy"
---

Marketing Strategy

# Digital Experience Transformation: Beyond Conversion Optimization

Hilary NoonanOctober 11, 2017

**Author: Gemma Espineira, VP of Client Services, Decibel Insight**

*Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital marketers, developers and technologists. Partners, customers and Tealium Experts will be hosting a series of intimate roundtable discussions at Digital Velocity San Francisco October 18-19, 2017 on topics around transforming customer experiences, the power of data and so much more.*

***Tealium is excited to have Decibel Insight’s VP of Client Services - Gemma Espineira – host a roundtable on Digital Experience Transformation: Beyond Conversion Optimization.***

Experiences matter more than ever, but not all websites are providing a winning digital CX. With the change in today's landscape, where customers expect a flawless digital experience, it's your greatest differentiator.

Join us at Tealium's DVSF to discuss:

- Digital Experience Maturity: how much visibility do businesses have into digital customer experiences?
- How prepared are they to action these insights to meet / surpass growing customer expectations?
- Challenges: How using CRO to measure digital experience has limitations
- Best of both: How DXO (digital experience optimization) provides the full picture to improve conversions and loyalty

Decibel Insight’s award-winning technology helps enterprises quantify and improve the customer experience at every digital touchpoint. Powered by machine learning, our platform processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – to automatically surface poor or unusual experiences on your website or app.

*Digital Velocity San Francisco, October 18-19th, will be one of the most talked about digital conferences of the year,*and you don’t want to miss the roundtables. Register for them below:

Already registered for DVSF? [Login to your registration](https://www.cvent.com/Events/Register/RegNumConfirmation.aspx?e=b8cb0482-0eb7-4d7f-ba92-c0a7b68dbd35)
 to register for your roundtables.

Not yet registered for DVSF? [Register for the event](http://www.cvent.com/d/c5q5rg/4W?RefID=Blog)
 first and you can then register for your roundtables.

See you in San Francisco!

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