--- title: "Friday Favorites: 5 MarTech Articles You Don’t Want To Miss" id: "15068" type: "post" slug: "friday-favorites-5-martech-articles-you-dont-want-to-miss-13" published_at: "2017-09-29T15:25:00+00:00" modified_at: "2017-09-29T15:25:00+00:00" url: "https://tealium.com/blog/marketing-strategy/friday-favorites-5-martech-articles-you-dont-want-to-miss-13/" markdown_url: "https://tealium.com/blog/marketing-strategy/friday-favorites-5-martech-articles-you-dont-want-to-miss-13.md" excerpt: "MarTech news is exciting, innovative and everywhere - but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week. Busting AI Myths: Why AI Will Help Marketers..." taxonomy_category: - "Marketing Strategy" --- Marketing Strategy # Friday Favorites: 5 MarTech Articles You Don’t Want To Miss Julie GrahamSeptember 29, 2017 [rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute" padding_vertical="4"] *MarTech news is exciting, innovative and everywhere - but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.* **Busting AI Myths: Why AI Will Help Marketers Usher In An Era of Extreme Personalization** *A MarTech Today Article* Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization. AI represents the ability for marketers to almost instantly make up for lost time, leapfrog competition and more effectively...[keep reading](https://martechtoday.com/busting-ai-myths-ai-will-help-marketers-usher-era-extreme-personalization-204610) . [Now, consumers expect personalization — real, know-who-I-am personalization](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fmarketing-strategy%2Ffriday-favorites-5-martech-articles-you-dont-want-to-miss-13%2F&text=Now%2C%20consumers%20expect%20personalization%20%E2%80%94%20real%2C%20know-who-I-am%20personalization&via=tealium) [Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fmarketing-strategy%2Ffriday-favorites-5-martech-articles-you-dont-want-to-miss-13%2F&text=Now%2C%20consumers%20expect%20personalization%20%E2%80%94%20real%2C%20know-who-I-am%20personalization&via=tealium) **Want to Hear the Voice of Customers? Listen To Your Employees** *A CMS Wire Article* Customer experience has existed in one form or another for as long as people have bought and sold goods. But in the age of the customer, it’s become one of the final battlegrounds where brands can compete for business and loyalty. And with good reason - 75% of consumers now expect a...[keep reading](http://www.cmswire.com/customer-experience/want-to-hear-the-voice-of-customers-listen-to-your-employees/) . **The Modalities of Real-Time Marketing** *A MediaPost Article* A byproduct of the always-on world of digital media is that marketing finally is catching up with the “real world.” Think about that for a moment? That may seem obvious to some folks, but it’s actual a remarkable insight to hear from one of the world’s biggest brand marketers to acknowledge...[keep reading](https://www.mediapost.com/publications/article/307996/lou-paskalis-and-the-modalities-of-real-time-marke.html) . **How Marketers and Advertisers Can Secure Data’s Promising Future** *An information-age Article* Reading, watching and interacting online is part of everyday life as people have never before had more information and more services at their fingertips. And, with the development of augmented reality, virtual reality and other technologies, this content will be delivered in more engaging and compelling ways in the coming years. Marketers and advertisers see this explosion in digital connectivity and engagement as an exciting opportunity to...[keep reading](http://www.information-age.com/future-defined-vs-media-defined-storage-strategy-dash-flash-123468743/) . **5 Ways To Help Employees Keep Up With Digital Transformation** *A Harvard Business Review Article* The consumer packaged goods (CPG) landscape is in the midst of a significant shake-up. Coca-cola, Unilever, L’Oreal and more are all shifting their strategies, digital growth and disruption tactics in every consumer products category. What underpins the success of these new ideas and approaches is the abilities, skills and mindset of the company's workforce. There are clear...[keep reading](https://hbr.org/2017/09/5-ways-to-help-employees-keep-up-with-digital-transformation) . [What underpins the success of a brands new ideas and approaches is the abilities, skills and mindset of the company's workforce](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fmarketing-strategy%2Ffriday-favorites-5-martech-articles-you-dont-want-to-miss-13%2F&text=What%20underpins%20the%20success%20of%20a%20brands%20new%20ideas%20and%20approaches%20is%20the%20abilities%2C%20skills%20and%20mindset%20of%20the%20company%27s%20workforce&via=tealium) [Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fmarketing-strategy%2Ffriday-favorites-5-martech-articles-you-dont-want-to-miss-13%2F&text=What%20underpins%20the%20success%20of%20a%20brands%20new%20ideas%20and%20approaches%20is%20the%20abilities%2C%20skills%20and%20mindset%20of%20the%20company%27s%20workforce&via=tealium) **Webinar Spotlight** **GDPR: Balancing Customer Experience w/Security & Privacy** on Wednesday, October 11th at 10 a.m. PT. Register today to learn the basics of GDPR, how brands need to ensure compliance and the best ways to balance all things GDPR with exceptional customer experience. [Register today](https://www.brighttalk.com/webcast/13481/277703) ! ## Related Content [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you!