Consumer Data Right: The New Value Exchange
In 2017, The Economist asserted that ‘The world’s most valuable resource is no longer oil, but data.’ The burgeoning data economy will change the course of globalisation and present an [...]
In 2017, The Economist asserted that ‘The world’s most valuable resource is no longer oil, but data.’ The burgeoning data economy will change the course of globalisation and present an [...]
Looking for ideas on how to show your gratitude for your customers? It’s the time of year when we gather around the kitchen island with family and friends, hold hands, and collectively take turns [...]
It goes without saying that there are nuances to 2023 marketing planning depending on the type of business you are in – but it’s fair to say you are being impacted by the current economy. If you [...]
Our CMO, Heidi Bullock, sat down with us and answered the most common Customer Data Platform FAQs we hear from professionals in all different industries from around the world.
On paper, the metaverse is defined as “a network of 3D virtual worlds focused on social connection.” But what does that really mean? How does the rise of the metaverse impact businesses and what [...]
A former Netflix employee recently came out with a behind-the-scenes revelation on just how deep the personalized experiences go on the giant streaming platform, after a TikToker published a post [...]
Customers may now provide less data, but at the same time expect your organization to deliver relevant and personalized experiences. This is a challenge for all businesses: to have a [...]
Defining a privacy compliance strategy has become central to an organization’s ability to gain and maintain customer trust and avoid steep penalties for any infractions - outcomes that lift the [...]
One of the foundational partners of Tealium’s Identity Partner Ecosystem is IPG’s Acxiom. Acxiom, who were founded in 1969 as Demographics Inc, has been in the identity game since the 60’s, [...]
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