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    Blog

     MarTech Holiday Predictions Roundup
    0
    By Nicole Doone
    In Customer Centricity
    Posted November 29, 2016

    MarTech Holiday Predictions Roundup

    The holiday shopping season is upon us, and this year is poised to be the biggest yet for ecommerce. Will it really be the most magical time of the year? For retailers, it can be a double-edged [...]

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     Digital Trends and Predictions: Q4 2016
    0
    By Kyle Brierley
    In Customer Centricity
    Posted November 21, 2016

    Digital Trends and Predictions: Q4 2016

    Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

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     All I Want this Holiday Season is a Single Customer Profile
    0
    By Meredith Albertson
    In Customer Centricity
    Posted November 11, 2016

    All I Want this Holiday Season is a Single Customer Profile

    It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]

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     Infographic: 7 Steps to Becoming a Consumer-First Marketer
    0
    By Genesis Velarde
    In Customer Centricity
    Posted November 4, 2016

    Infographic: 7 Steps to Becoming a Consumer-First Marketer

    In today’s hyper-connected society, being customer-obsessed is a top focus. But if your customer’s are not at the center of your data and customer experience strategy, you will not be prepared to [...]

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     IoT Office Hack #1: Solving Conference Room Overlap
    0
    By Genesis Velarde
    In IoT and Mobile
    Posted November 1, 2016

    IoT Office Hack #1: Solving Conference Room Overlap

    Some people have a hard time dealing with confrontation, especially when it comes to the workplace. Imagine a situation in which you are standing outside a meeting room and need to hop on a [...]

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     Mobile Apps On the Pulse of Future Technology
    0
    By Genesis Velarde
    In IoT and Mobile
    Posted October 25, 2016

    Mobile Apps On the Pulse of Future Technology

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     Tealium’s Advanced Webhook
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    By Ty Gavin
    In Under the Hood
    Posted October 18, 2016

    Tealium’s Advanced Webhook

    Webhooks are Everywhere It seems these days that everyone has a Webhook feature.  You can fire Webhooks in Github when you commit code.  You can send Webhooks in Trello when you create a card. [...]

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     How Document.write is at Odds with Your Customer Strategy
    0
    By Brian Kranson
    In Customer Centricity
    Posted October 13, 2016

    How Document.write is at Odds with Your Customer Strategy

    Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

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     I Am Not a Cookie
    0
    By Jay Calavas
    In Customer Centricity
    Posted October 12, 2016

    I Am Not a Cookie

    We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]

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     Shop.org Roundup and The 5 Challenges
    0
    By Nicole Doone
    In Customer Centricity
    Posted October 11, 2016

    Shop.org Roundup and The 5 Challenges

    The dust has finally settled from the annual Shop.org conference in Dallas – always an inspiring (and overwhelming) experience. With over 5,000 industry insiders and hundreds of exhibitors in [...]

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