Blog

In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]

On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]

Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

Optimizing a campaign can be a difficult task for any media buyer without the right strategy and tools in place. The KPI’s are usually similar when measuring performance – eCPM, CTR, [...]

Marketers have approximately three seconds to grab the attention of passing traffic.  This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]

Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

As we catch the last of the summer rays, many digital marketers working in retail will be stepping off the plane from warmer climes and heading back to dust off their winter coats. Why? Because [...]

Who would have thought that over a 3-year period I would have participated in Tealium’s annual customer conference in three different roles, in 2015 as a customer, in 2016 as a speaker and in [...]

Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]