Blog

When we first launched Tealium AudienceStream as the visitor profile engine for our customer data platform, we first focused on delivering end-to-end real-time data collection and distribution. [...]

Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]

One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]

The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]

Digital Velocity Europe returned to London for its third annual edition last month and our user conference continues to get bigger and better every year. Digital marketing and analytics [...]

I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]