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    • Products
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    Blog

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    By Richard Wright
    In digital marketing, Standard
    Posted December 12, 2013

    5 Holiday Marketing Campaigns That Got It Right

    Marketers don’t need to be reminded about the importance of the holiday season for their brands. When they consider the intensifying competition, the faltering economy, the increased complexity [...]

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    0
    By Ty Gavin
    In Data, Standard, Tag Management
    Posted December 5, 2013

    Best Practices in Implementing a Data Layer

    A few years ago when Tealium first began recommending data layer implementations to its clients, there was a little bit of uncertainty. Would marketing teams be able to convince IT that it was [...]

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    0
    By tealium
    In digital marketing, Standard
    Posted November 26, 2013

    3 Reasons We Love Dreamforce

    The dust has finally settled over Dreamforce 2013, what is claimed by many to be the biggest tech conference in the world. Now that we’ve recuperated from the madness (almost), we thought it [...]

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    0
    By Clint Ivy
    In digital marketing, Standard, Tealium University
    Posted November 19, 2013

    What’s New at Tealium University in 2014

    It’s difficult to talk about what’s new with Tealium University – formerly Tag Management University (TMU) – without taking stock of where we’ve been over the past [...]

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    0
    By Jay McCarthy
    In DMP, Integrated Marketing, Omnichannel Marketing, Standard
    Posted November 12, 2013

    Integrated Marketing – Getting Everyone Under One Tent

    As marketers we often feel that we are like a ringmaster at a circus. I repeatedly hear that quintessential organ music in my head when I think of the numerous marketing programs we currently [...]

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    0
    By tealium
    In Standard, Tag Management
    Posted November 4, 2013

    How Tealium is Different from Other Tag Management Tools

    All of us at here at Tealium take pride knowing that we are creating solutions that make the lives of digital marketers and IT professionals easier, while improving the experiences of their [...]

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    By Terrence Morrissey
    In digital marketing, Enterprise Tag Management, Standard, Tag Management
    Posted October 30, 2013

    From the Sales Trenches: Top Five Questions Marketers Ask About Implementing Tealium’s Tag Management Solution

    Sales professionals have one of the most exciting roles here at Tealium because we’re constantly engaged in interesting conversations with potential customers about what’s new, what’s working and [...]

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    0
    By Jay McCarthy
    In Data, data analytics, digital marketing, Enterprise Tag Management, Tag Management
    Posted October 25, 2013

    How to Prevent Your Universal Analytics Implementation From Becoming a Universal Time Sink

    If you’re a long-time fan of Google Analytics, as many of us are, I’m sure you’re excited to take advantage of the new Google Universal Analytics features. There’s only one thing standing in your [...]

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    0
    By Ariel Geifman
    In Data-driven Marketing, digital marketing, Standard, Web Analytics
    Posted October 23, 2013

    4 Mission-Critical Insights from Heatmaps and Visitor Recordings

    Editor’s Note: This is part of an ongoing guest blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management [...]

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    By tealium
    In digital marketing, Personalization, Standard, Uncategorized
    Posted October 18, 2013

    Optimizing Website Strategy: 5 Questions with Ektron

    Editor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 500+ marketing vendors and partners that are integrated into the Tealium tag [...]

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