Introducing the Galactic Tag

 In Standard, Tag Management

Tealium is proud to announce the Galactic Tag.

Yeah baby! The Universal Tag wasn’t enough so we’re going galactic.

The Galactic Tag includes a number of exciting features, which include:

  • Support for portable zip codes: the Galactic Tag includes a precise geo-location functionality, including the support for the new portable zip code system recently announced by the USPS
  • ePaper tracking: the Galactic Tag is the only tag in the market that supports tracking for ePaper. In order to start tracking your printed papers, the only thing that you’ll have to do is make sure your paper has the letter “e” in it.
  • Cross-Platform Video tracking: the Galactic Tag also supports the new cross-platform video platform, including videos printed on paper. This functionality  lets customers track the effectiveness of their printed commercials using the same deployment.

“The Galactic Tag represents our relentless pursuit to redefine the measurement across the marketing media,” said Mike Anderson, Tealium co-founder.  “With this release we’re redefining the market – literally.”

The Galactic Tag is available starting April 1. For more information, you can contact Tealium.

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