Video: Forrester’s Joe Stanhope on Tag Management and Big Data

 In digital marketing, Omnichannel Marketing, Standard, Tag Management

Forrester Research’s Joe Stanhope, one of the industry’s leading authorities on tag management, recently gave his take on numerous hot topics, including the role of tag management in enabling big data initiatives, while attending Digital Velocity recently (see photos). Joe delivered one of the keynote presentations at the customer conference, which drew more than 200 attendees to Hard Rock Hotel in San Diego. See Joe’s presentation or get a free copy of Joe’s latest report, “Understanding Tag Management Tools & Technologies.

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