What are 2nd Party Cookies? Do they exist?
Someone recently asked me, “What is a 2nd Party Cookie”? Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]
Atmospheric Marketing … with a Side of Bacon
Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]
How to Become a Better Marketing Technologist
Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]
What Does Big Data Mean to You?
Is “big data” just a buzzword, or does it have true meaning for marketers? Here’s what some Tealium customers and partners had to do say about the topic while attending a recent [...]
