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    Tag Archives for: "Brand Perception"
     How Document.write is at Odds with Your Customer Strategy
    0
    By Brian Kranson
    In Customer Centricity
    Posted October 13, 2016

    How Document.write is at Odds with Your Customer Strategy

    Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

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     Data as the New Currency
    0
    By Adam Corey
    In Insights and Analytics
    Posted July 29, 2016

    Data as the New Currency

    It’s no secret that today’s consumers expect their online experiences to be tailored to their interests. A recent study confirmed that three-quarters of consumers would readily share details [...]

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     Redefining ‘Anonymous’ Visitors
    0
    By Meredith Albertson
    In Customer Centricity
    Posted July 19, 2016

    Redefining ‘Anonymous’ Visitors

    Behavioral data is the most powerful insight that you can have about someone’s purchase intent or the way in which they’re engaging your brand—and marketers aren’t utilizing a large amount of [...]

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     ‘I’m a terrible golfer, I don’t need two putters in my bag”
    0
    By Charlotte Morgan
    In Customer Centricity
    Posted February 22, 2016

    ‘I’m a terrible golfer, I don’t need two putters in my bag”

    Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]

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     Digital Velocity 2016 – Our Biggest and Best Yet
    0
    By Adam Corey
    In Customer Centricity
    Posted February 18, 2016

    Digital Velocity 2016 – Our Biggest and Best Yet

    Digital Velocity 2016 is just around the corner, and we couldn’t be more excited about this year’s agenda – our strongest and most diverse yet. For those of you who aren’t familiar, Digital [...]

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