Beyond Load Rules: Leveraging Consent Integrations for Compliance
“Why not just use load rules?” Our team recently released Consent Integrations, and that question has come up a few times now. It’s a fair question. Load rules control when tags [...]
“Why not just use load rules?” Our team recently released Consent Integrations, and that question has come up a few times now. It’s a fair question. Load rules control when tags [...]
As businesses strive to optimize revenue, reduce costs, and mitigate risks, the concept of the composable Customer Data Platform (CDP) has gained traction. While these designs offer value in [...]
The beauty of Tealium is its flexibility. You talk to 10 Tealium customers, and 10 of them will tell you Tealium is amazing for its flexibility. As Brian P. puts it on the Tealium AudienceStream [...]
Tealium is excited to announce the launch of Data Connect, a no-code, automated data ingestion tool. Enterprise data sources relevant to customer experience continue to multiply, keeping data [...]
To help identify data quality issues, Transparent Partners, a certified Tealium Partner, augmented the Tealium CDP with a dedicated anomaly detection tool. We chose lightup.ai. It was simple to [...]
Here at Tealium, we like to say that customer data is a company’s greatest asset. However, that same data when collected without consent, can be its greatest liability. With our new Consent [...]
At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve true [...]
Messaging is the number one activity for internet users worldwide, and WhatsApp is center stage. From birthday wishes to follow-up on work deliverables, from two-factor authentication to order [...]
Effectively and efficiently building customer trust with your consent and preference management practices requires strategic planning. The landscape that companies face in light of heightened [...]
Defining a privacy compliance strategy has become central to an organization’s ability to gain and maintain customer trust and avoid steep penalties for any infractions - outcomes that lift the [...]
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