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    Blog

    Tag Archives for: "CMO Council"
    0
    By Erik Bratt
    In Customer Centricity
    Posted October 22, 2014

    Infographic: How Developing a Formal Martech Strategy Pays Off Big

    Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

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    0
    By Becki Leonard
    In
    Posted October 21, 2014

    CMOs Challenged by Marketing Technology Sprawl and the Need to Unify Data from Siloed Digital Apps

    SAN JOSE and SAN DIEGO, CA (October 21, 2014)—Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are [...]

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