Who Will Thrive After the Third-Party Cookie Apocalypse?
The third-party cookie loss is upon us! Do you know what you need to come out on top? A first-party data strategy that improves the customer experience.
2 Crucial Steps to Prepare for Third-Party Cookie Loss
Third-party cookie loss is no reason to panic if you've got a first-party data strategy. Learn more about the steps you need to take before they're gone.
SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You
Google Chrome's SameSite update moves businesses further towards a first-party data only approach.
Chrome’s SameSite Feature Updates Could Be More Significant than Apple’s ITP
Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]
Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars
The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]
ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle
With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]
The Long Term Solution to Cookie Limitations with Apple’s ITP 2.2
With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]
What are 2nd Party Cookies? Do they exist?
Someone recently asked me, “What is a 2nd Party Cookie”? Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]
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