Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
The third-party cookie loss is upon us! Do you know what you need to come out on top? A first-party data strategy that improves the customer experience.
Third-party cookie loss is no reason to panic if you've got a first-party data strategy. Learn more about the steps you need to take before they're gone.
Google Chrome's SameSite update moves businesses further towards a first-party data only approach.
Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]
Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars
The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]
With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]
With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]