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Blog

Tag Archives for: "cookies"
 Chrome’s Delay in Killing Cookies Creates More Harm Than Good
0
By Travis Cameron
In Data Strategy
Posted July 9, 2021

Chrome’s Delay in Killing Cookies Creates More Harm Than Good

Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.

READ MORE
 Who Will Thrive After the Third-Party Cookie Apocalypse?
0
By Hilary Noonan
In Data Strategy
Posted September 14, 2020

Who Will Thrive After the Third-Party Cookie Apocalypse?

The third-party cookie loss is upon us! Do you know what you need to come out on top? A first-party data strategy that improves the customer experience.

READ MORE
 2 Crucial Steps to Prepare for Third-Party Cookie Loss
0
By Julie Graham
In Data Strategy
Posted August 7, 2020

2 Crucial Steps to Prepare for Third-Party Cookie Loss

Third-party cookie loss is no reason to panic if you've got a first-party data strategy. Learn more about the steps you need to take before they're gone.

READ MORE
 SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You
0
By Hilary Noonan
In Data Governance & Privacy
Posted February 4, 2020

SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You

Google Chrome's SameSite update moves businesses further towards a first-party data only approach.

READ MORE
 Chrome’s SameSite Feature Updates Could Be More Significant than Apple’s ITP
0
By Hilary Noonan
In Data Governance & Privacy
Posted August 30, 2019

Chrome’s SameSite Feature Updates Could Be More Significant than Apple’s ITP

  Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]

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 Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars
0
By Hilary Noonan
In Data Governance & Privacy
Posted July 18, 2019

Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars

  The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]

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 ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle
0
By Hilary Noonan
In Data Governance & Privacy
Posted July 4, 2019

ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

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 The Long Term Solution to Cookie Limitations with Apple’s ITP 2.2
0
By Hilary Noonan
In Data Governance & Privacy
Posted June 26, 2019

The Long Term Solution to Cookie Limitations with Apple’s ITP 2.2

With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]

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 What are 2nd Party Cookies? Do they exist?
0
By Hilary Noonan
In Data Strategy
Posted August 15, 2017

What are 2nd Party Cookies? Do they exist?

Someone recently asked me, “What is a 2nd Party Cookie”?  Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]

READ MORE
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