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Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.

The third-party cookie loss is upon us! Do you know what you need to come out on top? A first-party data strategy that improves the customer experience.

Third-party cookie loss is no reason to panic if you've got a first-party data strategy. Learn more about the steps you need to take before they're gone.

Google Chrome's SameSite update moves businesses further towards a first-party data only approach.

  Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]

  The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]

Someone recently asked me, “What is a 2nd Party Cookie”?  Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]