Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.
Credit unions have a big opportunity to attract younger members as customer journeys become more digital, and a Customer Data Platform can play a big role in that.
Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]
Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]