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The customer data management technology landscape can be confusing. See 4 principles to help you choose the right tech to focus on the customer experience!

Customer data management technology can be challenging, as can aligning it with your customer experience strategies. Get insight in our latest Newsletter!

Providing a stellar customer experience starts with having good data – data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels [...]

Decision makers from around the globe gathered in London as it played host to the IQPC’s 2017 Customer Experience Exchange for Financial Services (CEEFS). As the chair on a forward-looking panel [...]

Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]