Dynamic Marketing: Creating Data-Driven Customer Experiences
Dynamic marketing is a strategy that reflects the way your buyers are already engaging with your brand. Learn more about fueling driven CX.
Making Machine Learning Insights Part of Your CX Strategy
Learn how Monash University unlocked and activated machine learning insights with a Customer Data Platform to improve their customer's experience.
3 Ways Credit Unions Can Use a CDP to Improve Customer Experience
Credit unions have a big opportunity to attract younger members as customer journeys become more digital, and a Customer Data Platform can play a big role in that.
4 Guiding Principles to Live By for Customer Data Management
The customer data management technology landscape can be confusing. See 4 principles to help you choose the right tech to focus on the customer experience!
How to Align Customer Data Management Technology with Customer Experience Strategies
Customer data management technology can be challenging, as can aligning it with your customer experience strategies. Get insight in our latest Newsletter!
5 Ways to Unify Data and Drive a Richer Digital Experience
Providing a stellar customer experience starts with having good data – data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels [...]
The 2017 Customer Experience Exchange for Financial Services: Five Key Takeaways
Decision makers from around the globe gathered in London as it played host to the IQPC’s 2017 Customer Experience Exchange for Financial Services (CEEFS). As the chair on a forward-looking panel [...]
Digital Trends and Predictions: Q4 2016
Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]
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