Product Spotlight: Tealium DataAccess
Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]
Infographic: How Developing a Formal Martech Strategy Pays Off Big
Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]
Unified Marketing Drives 42% Better Results in Transforming Customer Data into Action, According to New Econsultancy Study
SAN DIEGO, CA (June 25, 2014) – With the number of siloed applications and fragmented data sources spiraling out of control, organizations that embrace unified marketing are experiencing much [...]
