Getting More From Tealium’s Event Data Framework
In today's world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. However, it can [...]
In today's world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. However, it can [...]
Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]
Effectively and efficiently building customer trust with your consent and preference management practices requires strategic planning. The landscape that companies face in light of heightened [...]
Data residency is the physical location where data is stored and processed. It has become an increasingly important factor in how governments, businesses, and individuals manage their data, as it [...]
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
The Belgium DPA’s decision asserts that, for GDPR purposes, Transparency and Consent (TC) Strings are personal data and that IAB Europe is the data controller of TC Strings. Vendors who [...]
Digital transformation for financial services needs agility to make it through tough times. But what does agility really mean?
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