To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.
Key ways to launch analytics initiatives while understanding how to interpret and analyze your customer data for powerful insights.
Providing a stellar customer experience starts with having good data – data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels [...]
Tealium recently published a newsletter featuring the “Market Guide for Customer Data Platforms for Marketing.” I sat down with Tealium’s CMO, Adam Corey, to hear his thoughts on the piece, get [...]
Tealium and Forrester recently partnered in creating one of the highest rated webinars of the year on “A Not-So-Normal Webinar on GDPR: Creating Your Organization’s Plan”. With the [...]