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    Blog

    Tag Archives for: "digital analytics"
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    By Ali Behnam
    In Insights and Analytics
    Posted April 29, 2015

    Why I Am Running for the DAA Board of Directors

    It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]

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    In
    Posted March 17, 2014

    Tealium Now Managing Advanced Digital Analytics Deployments on More Than 5,000 Enterprise Sites Worldwide

    San Francisco, Calif. (March 17, 2014) – Tealium®, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced it is now [...]

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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.