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Blog

Tag Archives for: "digital marketing"
 DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP
0
By Hilary Noonan
In Customer Data Platform
Posted April 15, 2022

DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP

There is a rising number of financial services implementing a CDP. Over the last few years, disruptive forces like financial technology, cryptocurrency and the uncertain economic impact of the [...]

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 Digital Transformation Begins with Data Transformation
0
By Hilary Noonan
In Data Strategy
Posted August 20, 2020

Digital Transformation Begins with Data Transformation

The need for digital transformation is leading companies to also evaluate their data transformation strategies. Learn how nib health funds tackled it all!

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 3 Questions: CDP Institute’s David Raab
0
By Genesis Velarde
In Marketing Strategy
Posted January 20, 2017

3 Questions: CDP Institute’s David Raab

READ MORE
 MarTech Challenge: Advertising Against Weather Forecast
0
By Meghan Whinery
In Marketing Strategy
Posted January 11, 2017

MarTech Challenge: Advertising Against Weather Forecast

READ MORE
 Top 5 Tealium Resources for a Happy New Year
0
By Meghan Whinery
In Marketing Strategy
Posted December 27, 2016

Top 5 Tealium Resources for a Happy New Year

READ MORE
 Introducing Tealium’s Martech Challenge
0
By Elena Hill
In Company
Posted December 14, 2016

Introducing Tealium’s Martech Challenge

READ MORE
 Digital Trends and Predictions: Q4 2016
0
By Hilary Noonan
In Marketing Strategy
Posted November 21, 2016

Digital Trends and Predictions: Q4 2016

Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

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 All I Want this Holiday Season is a Single Customer Profile
0
By Meredith Albertson
In Data Strategy
Posted November 11, 2016

All I Want this Holiday Season is a Single Customer Profile

It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]

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 I Am Not a Cookie
0
By Jay Calavas
In Data Strategy
Posted October 12, 2016

I Am Not a Cookie

We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]

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 Customer Data Hub: Fuel Your Customer Data Strategy
0
By Meredith Albertson
In Data Strategy
Posted September 29, 2016

Customer Data Hub: Fuel Your Customer Data Strategy

Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

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