Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]
It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]
We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]
Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]
We are surrounded by The Internet of Things (IoT), and we’re living in an age that’s more connected than ever. The universe you’ve created is customized to your personal characteristics, so take [...]
The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in [...]
Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.
Not-Personalized
Healthcare
