Introducing Tealium’s Martech Challenge
Customers have growing expectations with the companies they buy from and engage with. They understand that today’s technology should improve the ability to serve them better. Here at Tealium, we [...]
Digital Trends and Predictions: Q4 2016
Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]
All I Want this Holiday Season is a Single Customer Profile
It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]
I Am Not a Cookie
We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]
Universal Data Hub: Fuel Your Customer Data Strategy
Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]
With the Proliferation of IoT, How Do You Govern Big Data?
We are surrounded by The Internet of Things (IoT), and we’re living in an age that’s more connected than ever. The universe you’ve created is customized to your personal characteristics, so take [...]
Feature Spotlight: Roku Library
The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in [...]
