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    Tag Archives for: "digital marketing"
     ‘If you are in control, you’re not moving fast enough’
    0
    By Rachel Kneen
    In Customer Centricity
    Posted November 23, 2015

    ‘If you are in control, you’re not moving fast enough’

    A Reflection on Festival of Marketing 2015 Festival of Marketing 2015 was an incredible couple of days. Hosted at Tobacco Docks in London, the exhibition had many highlights for Tealium. Not only [...]

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     Marketers: Ditch Big Data, Embrace Smart Data
    0
    By Jay Calavas
    In Insights and Analytics
    Posted October 6, 2015

    Marketers: Ditch Big Data, Embrace Smart Data

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     #dmexcodiary – 16th September 2015
    0
    By Rachel Kneen
    In Insights and Analytics
    Posted September 16, 2015

    #dmexcodiary – 16th September 2015

    Tealium has returned to Cologne, Germany to exhibit at DMEXCO 2015 and so far we’re having a great time! If you’ve been to DMEXCO before you’ll know that it’s the biggest exhibition in Europe for [...]

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     E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes
    0
    By Richard Wright
    In Tag Management
    Posted September 3, 2015

    E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes

    It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]

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     Don’t Put the (AudienceStream) Data Before the Horse
    0
    By Dan George
    In Customer Centricity
    Posted August 11, 2015

    Don’t Put the (AudienceStream) Data Before the Horse

    The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]

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     Digital Velocity Europe 2015 Generates Some Impressive Customer Data Points
    1
    By Richard Wright
    In Customer Centricity
    Posted July 21, 2015

    Digital Velocity Europe 2015 Generates Some Impressive Customer Data Points

    Digital Velocity Europe returned to London for its third annual edition last month and our user conference continues to get bigger and better every year. Digital marketing and analytics [...]

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     Why The Term “Tag Management” Sucks
    0
    By Ali Behnam
    In Tag Management
    Posted June 16, 2015

    Why The Term “Tag Management” Sucks

    I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]

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     Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
    1
    By Jay Calavas
    In Customer Centricity
    Posted June 11, 2015

    Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

    Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]

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     What is the biggest challenge for marketers so far in 2015?
    1
    By Richard Wright
    In Customer Centricity
    Posted June 1, 2015

    What is the biggest challenge for marketers so far in 2015?

    Digital Velocity Europe 2015 is just around the corner, on 11th June, and we are looking forward to another great day of discussing the latest digital trends, as well as ongoing challenges and [...]

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     Atmospheric Marketing … with a Side of Bacon
    2
    By Adam Corey
    In Customer Centricity
    Posted May 5, 2015

    Atmospheric Marketing … with a Side of Bacon

    Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]

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