Why I Am Running for the DAA Board of Directors
It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]
American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity
Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]
Be Strategic in Optimizing Web Site Performance
In this day and age of 4G wireless connectivity and amazingly fast Internet connections to the home, you’d think issues surrounding web site performance would be a thing of the past. And I’m sure [...]
Tealium Celebrates Banner Year in 2014: Propelled by Record Sales Growth, Thriving Ecosystem, and Unparalleled Customer Satisfaction
SAN DIEGO, CA (January 22, 2015) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced operating and product highlights from 2014. [...]
Why Free Tag Management is Good for Enterprise TMS Vendors
The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]
Tealium Delivers Tag Management Extension for hybris Extend Marketplace
SAN DIEGO, CA (January 13, 2015) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced the availability of the Tealium tag management [...]
What is Tag Management? The Animated Video
Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]
How to Become a Better Marketing Technologist
Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]
Lessons Learned From Cyber Monday
Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]
The Power of Tag Templates
One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]
