Marketers have an overwhelming amount of choice – technologies, data, metrics, KPIs, tactics, channels and opinions seem to increase by the day. Reviewing and selecting these successfully [...]
Retail is fast becoming more complex. You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]
Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.
Not-Personalized
Healthcare
