Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]
While addressing the audience at Tealium Digital Velocity 2016, a customer described the state of tags on their website prior to Tealium as the ‘Wild West.’ Tags were everywhere. There was no [...]
Retail is fast becoming more complex. You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]