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It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]

In today’s hyper-connected society, being customer-obsessed is a top focus. But if your customer’s are not at the center of your data and customer experience strategy, you will not be prepared to [...]

Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

Marketers have approximately three seconds to grab the attention of passing traffic.  This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]

As a digital marketer, have you ever wanted to reach out to specific audience on your site that performed certain actions but didn’t convert? Maybe you want to engage only a subset of visitors [...]