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With the 3rd party cookie apocalypse on the horizon, more and more brands are seeing the value in establishing or extending their direct customer relationships through first party data. These [...]

Explore these key considerations to ensure your brand is prepared to manage digital identity.

To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.

Great personalization can seem like the destination, but it’s actually an evolution-- one that starts with the right data strategy. Read more...

Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.

It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]