Daily Practices of Data-Driven Marketers
Data-driven marketers are rising to the top for their intentional use of data in strategy, analysis and execution. They are constantly focused on measurement and performance, and those two realms [...]
Data-driven marketers are rising to the top for their intentional use of data in strategy, analysis and execution. They are constantly focused on measurement and performance, and those two realms [...]
The marketing tips were a flowin' at this year's Partner Summer Summit and we are incredibly thankful for the ecosystem of partners that support the acceleration of customers outcomes. Whether it [...]
In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building [...]
With the 3rd party cookie apocalypse on the horizon, more and more brands are seeing the value in establishing or extending their direct customer relationships through first party data. These [...]
Explore these key considerations to ensure your brand is prepared to manage digital identity.
To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.
Great personalization can seem like the destination, but it’s actually an evolution-- one that starts with the right data strategy. Read more...
Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
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