Modernizing the Data Supply Chain
Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]
When it Comes to Customer Data, Think Uber not Yellow Cab
For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]
Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]
