real-time marketing

Posted July 30, 2015

When it Comes to Customer Data, Think Uber not Yellow Cab

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

3 Keys to Make Sure Your Omnichannel Personalization isn’t Creepy or Overbearing

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]

CMOs Challenged by Marketing Technology Sprawl and the Need to Unify Data from Siloed Digital Apps

SAN JOSE and SAN DIEGO, CA (October 21, 2014)—Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are [...]