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    Tag Archives for: "Social"
     Segment Once, Act Everywhere
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    By Jay Calavas
    In Customer Centricity
    Posted September 30, 2016

    Segment Once, Act Everywhere

    On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]

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     Create a Unified Language to Empower a Customer-Centric Strategy
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    By Jay Calavas
    In Customer Centricity
    Posted September 7, 2016

    Create a Unified Language to Empower a Customer-Centric Strategy

    It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

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