Blog

Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]

The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]

I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]

One of the questions we get at Tealium is how we work with different technologies. With so many solutions touting the same goal, it can often be difficult to understand how these marketing [...]

One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform  is the discovery of new ways of solving old problems. We’re [...]

Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]