Blog

Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]

During a recent Tealium University event, we asked digital marketers from major brands about why they chose Tealium for their tag management needs. Here’s what they had to say.

The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]

SAN DIEGO, CA (September 10, 2014) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced that it has been chosen by AlwaysOn as one of the [...]

LONDON, UK (September 4, 2014) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced the appointment of Lindsay McEwan as General [...]

One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]

Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and [...]

Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]