tags – Page 2 – Tealium

Posted October 7, 2014

The Power of Tag Templates

One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]

By Erik Bratt

In Tag Management

Posted September 4, 2014

How Much Does Tag Management Improve Marketing Agility?

One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]