Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]
Customers have growing expectations with the companies they buy from and engage with. They understand that today’s technology should improve the ability to serve them better. Here at Tealium, we [...]
Webhooks are Everywhere It seems these days that everyone has a Webhook feature. You can fire Webhooks in Github when you commit code. You can send Webhooks in Trello when you create a card. [...]
Marketers have approximately three seconds to grab the attention of passing traffic. This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]
Using the Tealium Universal Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.
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Not-Personalized
Healthcare
