Digital Velocity New York is just around the corner, and we’re thrilled to welcome back Blast Analytics & Marketing to our Partner Pavilion this year. Blast is a long-standing Tealium [...]
Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]
Customers have growing expectations with the companies they buy from and engage with. They understand that today’s technology should improve the ability to serve them better. Here at Tealium, we [...]
Video consumption is at an all-time high with over 213 million digital video users in the US in 2016. Consumers will continue to watch what they want, when they want, and how they want. Reuters [...]
As we catch the last of the summer rays, many digital marketers working in retail will be stepping off the plane from warmer climes and heading back to dust off their winter coats. Why? Because [...]
Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]
Using the Tealium Universal Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.
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