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        • Mobile Libraries and SDKs
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      • Google + Tealium
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    Blog

    Tag Archives for: "third-party cookies"
     Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)
     0
    By Matthew Berger
    In Data-driven Marketing
    Posted October 26, 2020

    Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)

    Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.

    READ MORE
     2 Crucial Steps to Prepare for Third-Party Cookie Loss
     0
    By Julie Graham
    In digital marketing
    Posted August 7, 2020

    2 Crucial Steps to Prepare for Third-Party Cookie Loss

    Third-party cookie loss is no reason to panic if you've got a first-party data strategy. Learn more about the steps you need to take before they're gone.

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.