A First-Party Data Strategy Is No Longer Optional
Third-party data isn't going away, but first-party data will need to be the backbone of your data strategy. Learn more in our latest eBook!
What are 2nd Party Cookies? Do they exist?
Someone recently asked me, “What is a 2nd Party Cookie”? Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]
Data Governance: 5-Step Checklist for Success
In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]
‘I’m a terrible golfer, I don’t need two putters in my bag”
Retail is fast becoming more complex. You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]
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Healthcare
