• Products
    • Tealium iQ Tag Management
    • Tealium EventStream API Hub
    • Tealium AudienceStream CDP
    • Tealium DataAccess
  • Solutions
    • Mobile
    • Identity Resolution
    • Preparing for GDPR
    • Martech Challenge
    • InfoSec
    • Adobe + Tealium
  • Integrations
  • Resources
    • Case Studies
    • Whitepapers
    • Videos
    • Solution Briefs
    • Datasheets
    • ROI Calculator
    • Preparing for GDPR
    • MarTech Challenge
    • Tealium Learning Community
    • Education
    • Executive Briefing Center
    • Support
  • Company
    • People
    • Careers
    • Events
    • News
    • Partners
    • Brand Assets
    • Contact
  • Blog
  • Docs
  • Login
  • English
    • Great_Britain
    • Deutsche
    • “Español"
    • Français
    • “Japanese"
    • “Portuguese"
    • “Español"
    Tag Management and Audience Segmentation Tag Management and Audience Segmentation Tag Management and Audience Segmentation
    • Products
      • Tealium iQ Tag Management
      • Tealium EventStream API Hub
      • Tealium AudienceStream CDP
      • Tealium DataAccess
    • Solutions
      • Mobile
      • Identity Resolution
      • Preparing for GDPR
      • Martech Challenge
      • InfoSec
      • Adobe + Tealium
    • Integrations
    • Resources
      • Case Studies
      • Whitepapers
      • Videos
      • Solution Briefs
      • Datasheets
      • ROI Calculator
      • Preparing for GDPR
      • MarTech Challenge
      • Tealium Learning Community
      • Education
      • Executive Briefing Center
      • Support
    • Company
      • People
      • Careers
      • Events
      • News
      • Partners
      • Brand Assets
      • Contact
    • Blog
    • Docs
    • Login
    • English
      • Great_Britain
      • Deutsche
      • “Español"
      • Français
      • “Japanese"
      • “Portuguese"
      • “Español"

    Blog

    Tag Archives for: "user profiles"
     Data Layer Enrichment: Taking Your Data Layer to the Next Level
    1
    By Ali Behnam
    In Customer Centricity
    Posted August 25, 2015

    Data Layer Enrichment: Taking Your Data Layer to the Next Level

    One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

    READ MORE
    Categories
    Customer Centricity
    Data Governance
    Insights and Analytics
    Iot and Mobile
    Tag Management
    Under the Hood
    Popular Tags
    JavaScript Tealium iQ Customer Spotlight Marketing Technology data events Tealium AudienceStream omnichannel marketing segmentation customer data Tealium DataAccess IoT Data Collection analytics Marketing Strategy tag management personalization tags Mobile digital marketing Customer Expectations Customer Experience Universal Data Hub Data Governance Brand Perception big data Privacy data layer Tealium University Data Driven Marketing Integrations MarTech First-Party Data web analytics Product Spotlight Internet of Things Insights and Analytics JSON Enterprise Tag Management Data Distribution mobile marketing GDPR Digital Velocity Customer Centricity Infographic
    tealium_footer_logo_01

    11095 Torreyana Road
    San Diego, CA 92121
    Main: +1 (858) 779-1344

    • Tealium Universal Data Hub
    • Tealium iQ
    • Tealium EventStream
    • Tealium AudienceStream
    • Tealium DataAccess
    • Contact
    • Site Map
    • Privacy Policy
    • Terms of Use
    Get a Demo

    Copyright All Rights Reserved © 2008-2018

    This website uses cookies. By using our services, you agree to our use of cookies.Accept Learn More