Customer Data Platform Starter Kit

One single, data-first platform that allows you to unify customer data in one place and make that data available to all systems in your tech stack? It’s possible with the right CDP.


Questions to Ask Before Starting a CDP Project

Customer Data Platforms promise a lot, but the technology differs vastly from vendor to vendor. We’ve put together the top 15 questions you need to ask to find the right vendor— and make sure you’re ready for a CDP project internally.


How Organizations Buy, Implement, and Use CDPs

We surveyed over 300 CDP users to learn the challenges they faced, the ways they overcame them, and the role they see CDPs playing in the future.

Choosing the Right CDP for Your Customer Data Strategy

Your CDP should match your customer data strategy. Hear Elizabeth Marshall, one of Tealium’s Solutions Consultant Managers, walk you through the way to align your strategy with your technology to improve your customer’s experience and your team’s ability to manage a real-time, compliant customer data supply chain.

Customer Success Stories

Industry-leading brands are adopting a data-first CDP as a core part of building their customer experiences.


Case Study

The Utah Jazz Double the Conversion Rate of Any Other NBA Team
How the NBA team increased email ticket sales and converted twice as many leads as their closest competitor using a CDP to help tailor their email marketing efforts with more strategic audience creation.

Case Study

Cambia Health Solutions Securely Uses Data to Transform the Customer Experience

How the leading healthcare provider stitched customer data together with their CDP across their digital properties to provide better customer experiences, all while adhering to major compliance and governance regulations.

Case Study

Making Marketing More Effective
How the world’s largest provider of adventure travel experiences solved its biggest challenges: multiple marketing channels, various operators and siloed data. The business needed to re-evaluate its marketing so programs of work better aligned with its wider purpose of delivering “the best travel experience ever.”

How a CDP Brings Together Molekule’s Brand and Performance Marketing

Brands don’t have to choose between brand marketing and performance marketing to create the perfect personalized journeys for customers. Learn more about how Molekule personalizes their customer journeys at scale, in real time.

Fuel Your Personalization with a Data-First CDP

Tealium’s Customer Data Platform is a complete foundation for all of your customer data, giving your company an independent, vendor neutral way to store and orchestrate data across the entire tech stack.

What is a CDP?


Unlock More Personalization Potential with Machine Learning

Tealium Predict logo

CDP insights can now be powered by Predict Machine Learning

Customer Data Platforms bring more intelligent audience creation to the entire tech stack. Fuel personalized, real-time customer experiences through predictive behavior models built on trusted, quality datasets.