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Tealium Tackles Your Biggest Martech Challenges

Join others who hit obstacles in their workday and submit your toughest technology challenge.


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Examples

How can I prevent sensitive data from being passed to my analytics vendors?

Is there a way to advertise to users based on their weather forecast? For example, could I email them 3 days before a snow storm will reach them?

We just migrated to a new service, how can I merge our old user data with the new data?

How can I track user spending even though they may use different currencies?

How can I make sure my coupons are effective in drawing return customers?

My website takes too long to load our 3rd party scripts, how can I improve our page load time?

Challenge Video Gallery


A Real-Time Connection Between Salesforce & AudienceStream

Did you know Tealium empowers you to adjust your marketing campaigns and channels when a lead’s status changes or converts in SalesForce? Tealium’s VP of Global Solutions, Chris Slovak, explains how to enable SalesForce to automatically update AudienceStream when a lead or contact record is updated, powering relevant, up to date marketing campaigns.

Powering Adwords with Online & Offline Data

Take your first-party data to the next level. Tealium's senior solution consultant, Jamie Wells, explains how to combine online and in-store data for optimization with google.

Media Suppression

Media suppression can be a powerful tactic to manage overall profitability and brand equity. Tealium's digital strategist, Kyle Brierley, explains a few ways to align bidding and audience exclusion strategies to cut down wasted ad spend while maintaining performance.

Protecting Customer Data via TiQ's Crypto Extension

Protect your customer data when passing to partner networks. Tealium's senior solutions engineer, Brian Kranson, explains how to utilize TiQ's Crypto extension to easily pass a customer hashed email to Facebook.


Enhance Your Marketing Channel Tracking & Reporting

Enhance your marketing channel tracking and reporting. Tealium's Sr. Solutions Consultant, Derek Hatcher, explains how to clearly name and classify data using TiQ's channel extension and Domo's visualization tool.

Advertising Against Weather Forecast

Tealium's solution consulting operation manager, Dan George, explains how to target visitors based on weather forecast.

Sensitive Data

Ensure the privacy of your customers by blocking their ability to send sensitive information where it's not supposed to go. Tealium's solutions consultant, Kojo Minta, uses TiQ's Set Data Values extension to overwrite social security numbers when passing data to analytics vendors.

Receive Real-time Notifications via Slack

Know when your visitors are viewing your content in real time. Tealium's VP of Integrations, Ty Gavin, explains how he receives a slack alert every time a user views 2 or more of his blog pieces.


Enabling the UDH via Google Tag Manager

Tealium's Universal Data Hub can accept data from multiple sources including, but not limited to, Tealium iQ. Solutions Consulting Operations Manager, Dan George, shows us how to trigger data from Google Tag Manager and gain more insight about this data in the Universal Data Hub.

Leveraging Tealium without JavaScript

Many companies are looking to decrease JavaScript on their website. Solutions Consulting Operations Manager, Dan George, walks through how Tealium solves this by using our collect service to pass data to the UDH, declare attributes, and then leverage those attributes for cloud delivery.

Lowercasing Search Queries in Analytics

Data is an organization's most valuable asset, but it's only good as its' quality. Senior Solutions Consultant, Elizabeth Marshall, shows nontechnical users how to lowercase search keywords before sending to Google Analytics.

How To Create a Composite Visitor ID

It's often difficult to ensure the uniqueness of user identifiers, especially when identifiers are commonly shared by more than one person. Senior Solutions Consultant, Neraj Karwal, shows us how to solve this problem by creating an additional identifier, the composite key, to track two individual users separately.


Tracking Links on a Website Without Writing Code

Learn how to track what your users are doing on site without getting your engineering team involved. Solutions Consulting Operations Manager, Dan George, walks us through how track activity without writing any code.

Real-time Onsite Personalization with Optimizely

It can be both difficult and expensive to build visitor profiles and then act on insights in real-time. Manager of Solutions Consulting, Josh Wolf, uses the Universal Data Hub to build real-time profiles across visits, devices and data and then personalizes the experience via Optimizely.

Split Segments: A/B Testing

The average company uses more than 20 technology vendors to run and grow their business. This can cause a lot of complexity and result in data silos. Senior Solutions Consultant, Neraj Karwal, shows us how to use split segments to A/B test audiences and vendors and then pass those metrics to an analytics solution.

Deploying Web Analytics at Scale

Many companies have separate web analytics implementations across several digital properties. Solutions Consultant, Ben Kennedy, shows us how to manage all analytics deployments across regions from one central data layer. Implementing a standard data layer allows for more governance and provides flexibility between analytics vendors.


Impression Tracking for Publishers

Gain more insight into your impression data by tying it back to your visitors. Solutions Consulting Operations Manager, Dan George, shows us how to tag your creative using DFP Macros to trigger the Tealium Collect API and push the impression information into the UDH to apply it to a visitors' profile.

Supercharge Email With Enriched Real Time Data

Email marketing is only as effective as the data used to target your customers. Solutions Consultant, Ben Kennedy, shows us how to supercharge your email marketing tool in real time using rich data from anywhere in your business.

Activating IVR Activity for Analytics & CRM

Tealium's REST API can ingest data from any of your data sources including; call centers, POS systems, and CRM systems to be used for real-time personalization, marketing automation, email, and advertising campaigns. In this video, Digital Strategy Manager, Jim Hartley, shows us how to ingest IVR data into the Universal Data Hub to be enriched and sent to Google Analytics and Salesforce.

Integrate & Activate Offline & Online Data in Real-Time

Tealium's Universal Data Hub can ingest data from both offline and online data sources to be used for real-time personalization, marketing automation, email, and advertising campaigns. In this video, senior solutions consultant, Kieran Smith, show us how to integrate POS data to enrich a visitor profile and take action in Google Analytics, MailChimp, and Facebook Custom Audiences.


Managing Privacy Settings Across Vendors

It's important to give your users the ability to modify tracking settings as they interact with your site. In this video, manager of solutions consulting, Josh Wolf, show us how to manage privacy options across vendors using Tealium IQ's privacy manager extension.

DataAccess: Part 1: Data Foundation

DataAccess is the richest source of clean and correlated event and audience level data. In this first video of our three part series, Dan George explains the differences between the offerings EventStore & EventDB and AudienceStore and AudienceDB.

DataAccess: Part 2: Data Schema

DataAccess extends the power of Tealium iQ, AudienceStream, and other integrations across an entire organization. In this second video of our three part series, Dan George focuses on what the data looks like within the Store and DB products.

DataAccess: Part 3: EventDB Use Case

DataAccess is a powerful source of customer data primed for use with best-in-class business intelligence tools. In this third video of our three part series, Dan George gives a use case of how the data gets from your website into EventDB.


Pop Up Promotion in Minutes

Senior solutions consultant, Steven Salim, show us how to create a pop up advertisement with minimal coding using Tealium IQ's modal extension.

Migrate Web Analytics with Tealium

Web analytics is an essential technology to your business. It gives you visibility into visit behavior on your website and apps, helping you to make better data driven decisions that improve your customers experience. Solutions Consultant, Ben Kennedy, shows us how to easily migrate web analytics using Tealium.

Enable Real-Time Cross Channel Message Delivery

Solutions Consulting Operations Engineer, Yuki Ogawa, shows us how to integrate the Universal Data Hub and Salesforce Journey Builder to enable real-time cross channel message delivery.

Lifecycle Marketing with the UDH & Appboy

Chief Innovation Officer, Jay Calavas shows us how to create lifecycle marketing around failed keywords using the Universal Data Hub and Appboy.


Configuring Adobe Analytics

Jason Paddock, deployment engineering manager, shows us how to configure the complex Adobe Analytics tag in 4 easy steps.

Dynamically Configuring Adobe Analytics Report Suite

Jason Paddock, deployment engineering manager, shows us how to use TiQ to simplify the Adobe configuration. This is a continuation of his previous video on configuring Adobe Analytics.
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