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Your Maturity is Laggard

It looks like you’re a little behind the curve from your competitors or you’re just getting started on tackling everything your customer data can provide you and your business.

Laggards lack formal investment in customer data and analytics; they treat customer data and analytics as an ad hoc activity tied to overall BI and business analytics activities. For these firms, customer data and analytics translates into direct marketing in established channels like email, and the role is often performed by marketing generalists with limited depth in data management or analytics.

On the right we’ve provided a few tips to help get you to the next stage, but we’d love to provide you with even more helpful insights one-on-one.

Schedule a meeting with one of our experts to optimize your data management and elevate your customer experience. 

  • Tip #1

    Develop a list of your key business objectives, preferably ones with a calculable monetary impact.

  • Tip #2

    Take a thorough inventory of your customer data sources and the variables they contain, and assess their overall hygiene.

  • Tip #3

    Identify data fields that you can use to deterministically tie the data sources together.

  • Tip #4

    Develop a list of potential analytical pilot projects that address a specific business objective using data listed in the inventory.

  • Tip #5

    Prioritize pilot projects based on feasibility and expected value.

  • Tip #6

    Measure results and use them as a business case for further investment in customer data management.

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