---
title: "Data Layer Sessions"
id: "89150"
type: "page"
slug: "data-layer-sessions"
published_at: "2026-02-24T21:58:28+00:00"
modified_at: "2026-02-24T21:58:28+00:00"
url: "https://tealium.com/data-layer-sessions/"
markdown_url: "https://tealium.com/data-layer-sessions.md"
---

# Data Layer Sessions: Customer Data Infrastructure for 2026

## Four on-demand sessions on building the customer data layer that powers real-time CX, measurement, and AI.

[Watch the on-demand series](#section-2)
[Get a Demo](https://tealium.com/cdh-demo-2/)

## Why the data layer is back

The data layer has evolved from web tracking into the operating system for real-time experience delivery, powering measurement, identity, privacy, personalization, and AI. But most teams still struggle with the same fundamentals: inconsistent event standards, governance gaps, brittle implementations, and insights that don’t survive activation.

##### Session 1:

### Why the Data Layer Is Back: Powering Conversions, CX, and AI Outcomes

#### A foundational view of how the data layer evolved and why it’s become critical for real-time decisioning, customer-centric engagement, and AI-ready signals. You’ll Learn: The state of AI-powered CX, how AIStream works, and real-time activation use cases.

[Watch Session 1](https://tealium.com/resource/webinar/data-layer-sessions-a-customer-data-infrastructure-that-lasts-with-mike-anderson/)

##### Session 2:

### Data Layer Sessions: The Martech Evolution and What Comes Next

#### A clear lens on what’s reshaping the martech stack (and what’s hype), how operating models and measurement are changing, and why context engineering is becoming a differentiator. You’ll Learn: How to optimize your datasets for AI, real-time compliance tactics, and fueling Data Cloud environments.

[Watch Session 2](https://tealium.com/resource/webinar/data-layer-sessions-the-martech-evolution-and-what-comes-next-with-scott-brinker/)

##### Session 3:

### AI With a Purpose: Align Data Strategy to Business Outcomes at Global Scale with Giorgio Suighi, Global Lead, WPP Media

#### How global teams align AI initiatives to business strategy, avoid trend-chasing, and make cross-functional execution work, grounded in data orchestration and structure. You’ll Learn: How to activate enterprise ML at scale and integrate insights across channels.

[Watch Session 3](https://tealium.com/resource/webinar/data-layer-sessions-scaling-customer-data-strategy-globally-the-right-way-with-giorgio-suighi/)

##### Session 4:

### Context Is the Differentiator: Structuring First-Party Data for AI Success

#### Why first-party data without context fails, how governance prevents integrity loss, and how to stay platform-agnostic while supporting AI and analytics use cases. You’ll Learn: How to deploy and scale GenAI, including chat, search, and sentiment use cases.

[Watch Session 4](https://tealium.com/resource/webinar/data-layer-sessions-how-to-plan-for-an-enterprise-data-layer-for-2026-with-nick-albertini/)

Learn More

[eBook The AI-Powered Data Layer Ebook Learn More](https://tealium.com/resource/ebook/the-ai-powered-data-layer-ebook/)
[Blog ​​The Actionable Data Layer: The Real Key to Enterprise AI Growth Learn More](https://tealium.com/blog/data-strategy/enterprise-ai-growth-actionable-data-layer-strategy/)
[Docs An Introduction to the Data Layer Learn More](https://docs.tealium.com/platforms/getting-started-web/data-layer/an-introduction-to-the-data-layer/)

## Who Should Join?

### Marketing Ops + CX Teams

Make customer signals consistent and usable across channels so personalization, lifecycle, and measurement stop depending on brittle workarounds.

### Data & Analytics Teams

Design event standards and data structures that hold up at scale. Improve trust in downstream reporting and make AI outputs more reliable with better context.

### IT + Architecture Teams

Build a governed, platform-agnostic customer data foundation that can adapt as tools change, without re-instrumenting everything every year.

## Ready to make your data layer AI-ready and activation-ready?

#### If you’re rethinking your customer data foundation for 2026, we can show how Tealium helps teams standardize signals, govern responsibly, and activate in real time.

[Get a Demo](https://tealium.com/cdh-demo-2/)