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As e-commerce technology continues to evolve, digital marketers are increasingly turning to tag management for a seamless way to manage their third-party vendors, and maximize online marketing [...]

Jim Sterne, founder of the Digital Analytics Association (DAA) and eMetrics Summit, was the keynote speaker at Digital Velocity. In his presentation, “Nimble Digital Marketing [...]

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at [...]

Forrester Research’s Joe Stanhope, one of the industry’s leading authorities on tag management, recently gave his take on numerous hot topics, including the role of tag management in [...]