Adam Corey, VP of Marketing at Tealium, was recently published in the Huffington Post on Data Protection & AI. In his piece he states:
“For marketers, this evolution in machine learning has enormous potential: almost all (98%) think it will benefit their marketing efforts. It’s easy to see why confidence is high – smart technology can help brands in multiple areas, from boosting targeting precision to improving product suggestions. But this enthusiasm is still tempered by apprehension”.
Read the full article here.