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Category Archive for: "DMP"
6 Things To Know About Demand Side Platforms
  0
By Julie Graham
In DMP Posted September 13, 2017

6 Things To Know About Demand Side Platforms

Display advertising has become one of the most common channels marketers use for outreach, and when targeting is done correctly, the channel can be extremely powerful at producing quick [...]

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  0
By Jay McCarthy
In DMP, Integrated Marketing, Omnichannel Marketing, Standard Posted November 12, 2013

Integrated Marketing – Getting Everyone Under One Tent

As marketers we often feel that we are like a ringmaster at a circus. I repeatedly hear that quintessential organ music in my head when I think of the numerous marketing programs we currently [...]

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  1
By Jeff Lunsford
In digital marketing, DMP, Standard Posted September 30, 2013

Tealium AudienceStream: Our Next Great Innovation

We founded Tealium with the mission of solving marketing’s big data challenge — a challenge created by the confluence of four macro trends that we see persisting for at least the next decade. [...]

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