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    Tag Management and Audience Segmentation Tag Management and Audience Segmentation Tag Management and Audience Segmentation
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    Blog

    0
    By Richard Wright
    In Customer Centricity
    Posted July 7, 2014

    Digital Velocity Europe 2014: Four Key Digital Marketing Takeaways

    Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing [...]

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     The Marketing Funnel is Dead – Long Live the Customer!
    0
    By Ali Behnam
    In Customer Centricity
    Posted June 19, 2014

    The Marketing Funnel is Dead – Long Live the Customer!

    The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]

    READ MORE
     Don’t Sell Your Data Layer Short
    0
    By Jay McCarthy
    In Customer Centricity
    Posted June 9, 2014

    Don’t Sell Your Data Layer Short

    The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]

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     Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It!
    0
    By Erik Bratt
    In Tag Management
    Posted May 16, 2014

    Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It!

    We’re not TV critics, but if we were, we’d describe it as the intersection of “revealed hilarity and disturbing accuracy.” We’re writing, of course, about “Silicon Valley,” the new HBO hit comedy [...]

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    1
    By Ty Gavin
    In Tag Management
    Posted May 12, 2014

    AJAX tracking.. When URLs no Longer Change

    Remember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to [...]

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     Big Data Blah Blah Blah (Part 2)
    0
    By Jay McCarthy
    In Customer Centricity
    Posted May 6, 2014

    Big Data Blah Blah Blah (Part 2)

    Since we last spoke, I have noted additional signs of “hyper-BS” surrounding the term Big Data. One of the most interesting ones I saw was while I was on my way to the office and noticed a car [...]

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     Playing Peacemaker in the ‘Game of Clouds’
    0
    By Erik Bratt
    In Customer Centricity
    Posted April 29, 2014

    Playing Peacemaker in the ‘Game of Clouds’

    In HBO’s uber popular drama series “Game of Thrones,” a major plot line revolves around the “War of the Five Kings” – an ongoing war between five powerful families over who shall sit atop the [...]

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     What If Your Website Was a Brick and Mortar Store?
    0
    By Jay Calavas
    In Customer Centricity
    Posted April 17, 2014

    What If Your Website Was a Brick and Mortar Store?

    I’m headed off to London for a few weeks to see a few of our partners and customers, which I always enjoy. Although, to put it mildly, I am really not a fan of sitting on a plane for more than a [...]

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    0
    By Jay Calavas
    In Customer Centricity
    Posted April 1, 2014

    Unified Marketing: Left Hand, Meet Right Hand

    Like many warm-blooded guys, I prefer to hit the web when searching for my favorite style of sneakers. Last week, I found the exact shoes I wanted on a great e-commerce site for an awesome price. [...]

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    0
    By Jay McCarthy
    In Customer Centricity
    Posted March 26, 2014

    Big Data Blah Blah Blah (Part 1)

    Friends, I have something very serious to discuss with you today. As you may have heard, there is a huge problem greatly impacting all of us. In fact, should we not do something about it, I would [...]

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    1 2 3 4 5 6 7 8 9 ...
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