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Webhooks are Everywhere It seems these days that everyone has a Webhook feature.  You can fire Webhooks in Github when you commit code.  You can send Webhooks in Trello when you create a card. [...]

We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]

Optimizing a campaign can be a difficult task for any media buyer without the right strategy and tools in place. The KPI’s are usually similar when measuring performance – eCPM, CTR, [...]