Martech Meets Tapas

Navigating the Present and Future of AI with Trusted Data

6 and 7 May 2025
at Claudio's in Hamburg

Are you tired of the OMR noise?

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Register today, so you can:

👉 Not just adapt to change, you use your data to lead
👉 Find yourself in a relaxed atmosphere away from the buzz
👉 Not only feed your mind but also enjoy delicious tapas

Join us for focused conversations, best practices on AI and real-time and Spanish tapas!

Are you looking for a place where you can get practical and realisable solutions for your data strategy?
Large conferences like the OMR Festival can feel overwhelming, rushed and impersonal. You have lots of conversations but none of them stick or get you the answers to your questions.

Martech Meets Tapas is the side event if you are looking for focused conversations with industry experts to learn how you can use trusted data to power your AI innovation and enable real-time, personalised customer experiences. Learn practical approaches to privacy and compliance, and hear the latest advancements that drive measurable business impact.

*Please note - this is an invite only event for customers and contacts of the hosting companies.

Register here

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Please note that the evening event is an invite only event.

Key themes

AI & data innovation

Enable smarter AI with the power of trusted customer data.

Real-time personalisation

Deliver experiences that matter, in the moment.

Data privacy & compliance

Master governance and consent strategies for the modern era.

Flexibility & agility

Build robust, adaptable data solutions that scale with your business.

Agenda - Tue 6 May

9:00 - 10:30 Breakfast ☕

10:00 - 11:00 Intro & Keynote | Digital souverän? Können wir das? Uli Hegge, CEO at NetID

11:00 - 12:00 | Kosteneneffizienz durch e2e-MarCom-Prozessoptimierung am Beispiel BMW, Christian Schmitz

12:00 - 13:00 | How Vodafone Uses Smart Data for Smarter Marketing

13:00 - 15:00 Lunch 🍽️

13:00 - 14:00 | Brown Bag Session

14:00 - 15:00 | KI-Unterstützung in Mediaplanung und -aussteuerung in integrierten MarCom-Prozessen, Christian Schmitz

15:00 - 16:00 | Echtzeit wirkt: Mit Telekom, Tealium & RCS zur intelligenten Kundenkommunikation, Andre Beyer

Wer heute KundInnen begeistern will, braucht mehr als gute Inhalte - es geht um Timing, Relevanz und direkte Interaktion. Tealium bringt Ihre Kundendaten in Echtzeit auf den Punkt, während RCS (Rich Communication Services) diese Power in dialogstarke Nachrichten verwandelt - direkt aufs Smartphone, interaktiv, visuell und ohne Umwege. In diesem Vortrag zeigen wir, wie Sie mit der Kombination aus präziser Datennutzung und smarter Messaging-Technologie nicht nur Aufmerksamkeit erzeugen, sondern echte Resonanz. Für mehr Conversions, mehr Nähe - und Marketing, das wirkt, wenn es zählt.