Fuel your marketing strategy as an engine for growth, unlock revenue, and gain aggressive market share. You will leave with actionable insights and key strategies derived from independent and objective research. Visit Tealium Booth #104 and join our session at Wednesday, May 18 @ 1:15pm PT in the Solution Showcase Theater!
- Title: Customer Data: Building from the Center Out
- Abstract: Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them. In this session, Chris Slovak will detail how putting customer data at the center of the marketing stack can revert focus back to creating those compelling experiences.
