Technology has changed the way consumers interact with brands. This constant interaction provides a huge amount of data. But how do we harness it? How do we determine what’s relevant and valuable? At Spinach we have created an approach that weaves raw data into something human. We call it Consentric Thinking™. It puts consumers at the centre of our thinking and focuses on what matters most to them – their preferences, their needs, their loves. Consentric Thinking™ weaves creativity, technology, media, data and analytics to drive business change and help our clients grow stronger. Spinach is also a recognised leader in Mass Personalisation. We work with clients to deliver personalised, relevant communications to their customers across all platforms from email, to digital display advertising, to offline personalised direct marketing. Spinach is truly integrated, so we don’t do “traditional” or “digital”, we simply build solutions for people. From thought leadership and strategy, to digital media buying, unlike most agencies we don’t start and end with a website or email build, but we do them too.